Bubble waffle and a glass of bubbles for just £10 at Bufle Soho

Bufle London Bubble Waffle

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Last Updated on September 29, 2022 by London City Calling

If you live in London, or simply use Instagram, the likelihood is you’ve seen this summer’s big dessert craze… bubble waffles!

Originating from Hong Kong, bubble waffles were created as a way of using up the broken eggs that would otherwise be wasted, which is why they are known in Hong Kong as egg waffles.

The Bubble Takeover

Back in early spring 2017 Bubblewrap Waffle opened its doors on Wardour Street, serving up beautifully presented waffles filled with tasty toppings, and Londoners went absolutely crazy for them!

In fact, if you wanted to get your hands on one just a couple of months ago you’d have to stand in queue for around 2 hours (trust me, I did it!).

However, due to their monumental popularity, the London bubble waffle scene has since exploded, with several stores (predominantly in Soho) serving up the delicious treats.

Bubble + Waffle = BUFLE

This month, the bubble waffle game was taken up a notch as Bufle became the first place to offer a dedicated restaurant experience.

The store on Rupert Street in Soho has a seating area, with swings as seats, a waffle station, where you can watch the waffles being made, and even a cocktail bar serving the likes of matcha mojitos and plum wine sours.

What’s more, Bufle is open until midnight every day! Late night waffle? Yes please!

You can either pick a waffle from the menu, such as the Oreo Delight or Funky Cereal Club, or create your own from the large selection of gelatos, biscuits, fruit, funky toppings and sauces.

Once each creation is complete they are topped with a small dollop of Italian meringue and browned using a blowtorch.

TIP: The forrero rocher gelato is a must-try!

Bubbles and Bubbles

From the 18th to 31st July, Bufle have a special offer of a bubble waffle and glass of bubbles for just £10! So get down there ASAP.

Find Bufle at 19 Rupert Street, Soho, near Piccadilly Circus, W1D 7PA.

Bufle: A Photo Journal 

If I haven’t managed to convince to you to pop by yet I’m sure these photos will…

Bufle Bubble Waffle London

Bufle Bubble Waffle London

Bufle Bubble Waffle London Swing Chairs  Bufle Bubble Waffle Swing Chair

Bufle London Bubble Waffle

Bufle London Bubble Waffle

Prop (left) & real (right)

Bufle London Bubble Waffle

Bufle London Bubble Waffle Bar

Bufle London Bubble Waffle Cocktail Menu

Bufle London Bubble Waffle


London City Calling

Emily is a born and raised London girl, starting life in the north of the capital then moving down to Fulham in the southwest. She has a master’s degree in Social and Cultural Anthropology from University College London and now works full-time running this blog and as a freelance travel writer, splitting her life between London and travelling the world as a digital nomad.

Find me on: Instagram


  1. Claire Attard
    July 27, 2017 / 1:52 pm

    Just one word was uttered from seeing pictures of this place and its food: WOW. I was so close to it this past week and yet I never had time to go around Soho and find it! Next time I’m in London I will surely visit 🙂

    • London City Calling
      August 21, 2017 / 8:04 pm

      Hi Claire! Thanks for your comment 🙂 Have you managed to pop in and try one yet? I’m well overdue another visit!